I’m an Italian designer.
I love design, and I love AG Fronzoni’s idea that to design is part of the verb
to love.
I love to think that design is one, as Massimo Vignelli said once.
I love fantasy, just like Bruno Munari, who wrote that it’s free to think about
anything, no matter how absurd, incredible, impossible.
I love Swiss visual culture, because it is minimal and I love minimalism since
it doesn’t mean to do less, but to do right.
I love German graphic tradition of form which is equal to function.
I love Josef Müller-Brockmann’s grid system and Karl Gerstner’s way
of designing programmes.
I love Gerrit Noordzij’s system based on the stroke of the pen and
Wim Crouwel’s new alphabet.
I love typography.