AMY

Project for a smartphone app to promote Explora, the brand new American Express’ credit card. The idea is to create an app dedicated to woman, that helps them to organize meeting with their friends in a small amount of time. The insight of the project is that for Amex, your time is important and is better if you spend it with your friends. Amy is the visual character created to be the soul of the app.

Advertising / 2013
Under the coordination of Paolo Iabichino and Massimiliano Mauro
With the contribution of Fernanda Aguirre and Mailka Ablataeva
Scuola Politecnica di Design

*Realized for American Express, during the workshop APPiness
in collaboration with Ogilvy and Wired