The project for the identity system for Fondazione Cinema per Roma takes inspiration from the cinema itself. In particular from the idea of filmstrip and the theme of sequence, treated as metonymy of cinema.
The idea is to transform the filmstrip into a geometrical clean language for the identity of the foundation, and to use the idea of sequence as suggestion of rhythm, movement, evolution. The communication is completed with the use of fluorescent Pantone colors and the Thesis as typographic system.

Identity / 2013
Under the coordination of Cristiano Bottino
With the contribution of Sarah Gäbelein
Scuola Politecnica di Design