On February 12th, 2011, in Sanremo, Italy, The Club, a multidisciplinary gym and fitness center, had its grand opening. The commissioned identity project wants to communicate a status of elite.
For this reason, the project incorporates the hexagon, because its regular shape reminds of a barbell seen from the side, or a gemstone seen from above. Throughout the communication, the hexagons have the same dimension, in order to create a sense of visual continuity. The social colors (red and black) have also become the colors of the project. The red color used is Pantone DS 74-1 C.

Identity / 2011
With the contribution of Lidia Gandelli